Posts tagged nyt
Harnessing the Power of the Mom Blogger
Yeah, I know.
THE latest advice on child-rearing, baby products and prenatal yoga stretches is not being found in conversations over the picket fence but rather in Twitter messages, blog rolls and on Facebook walls. To that end, marketers have been increasingly harnessing the power of mothers online to reach their intended audiences for products.
Whether it’s building brand awareness or promoting television shows, advertising industry experts say that they are finding that the mother blogger niche is active, loyal and deeply involved with spreading its messages. And, the wealth of demographic information available about online users allows for better directed campaigns, marketers say.
There is much to learn from this man. What you eat is as important as how much you eat — and can help ward off disease and illness.
One morning in early January, David Murdock awoke to an unsettling sensation. At first he didn’t recognize it and then he couldn’t believe it, because for years — decades, really — he maintained what was, in his immodest estimation, perfect health. But now there was this undeniable imperfection, a scratchiness and swollenness familiar only from the distant past. Incredibly, infuriatingly, he had a sore throat.
“I never have anything go wrong,” he said later. “Never have a backache. Never have a headache. Never have anything else.” This would make him a lucky man no matter his age. Because he is 87, it makes him an unusually robust specimen, which is what he must be if he is to defy the odds (and maybe even the gods) and live as long as he intends to. He wants to reach 125, and sees no reason he can’t, provided that he continues eating the way he has for the last quarter century: with a methodical, messianic correctness that he believes can, and will, ward off major disease and minor ailment alike.
This is going to be interesting to follow. Many people are simply not motivated enough by money to get moving. $25 bucks is pretty steep but probably the right price that would at least have some of those with good intentions to stop and consider what skipping would mean to their wallets — Personally, money isn’t my motivator for me being fit. I’m going to stay tuned to see if this works.
A lot of people who join gyms or health clubs find it very easy to stop going. Gym-Pact, a new program in Boston, aims to change that. “Gym-Pact offers what [co-founder Yifan] Zhang calls motivational fees: customers agree to pay more if they miss their scheduled workouts, literally buying into a financial penalty if they don’t stick to their fitness plans,” explains Susan Johnston of The Boston Globe. “The concept arose from Zhang’s behavioral economics class at Harvard, where professor Sendhil Mullainathan taught that people are more motivated by immediate consequences than by future possibilities.”
Gym-Pact launched a small pilot program last fall at Bally Total Fitness in Boston, and expanded its program at two Planet Fitness gyms in Boston in 2011. Currently, participants are fined $25 if they fail to follow the schedule in any given week, but Gym-Pact’s founders are still refining their model. ”Zhang and [Geoff] Oberhofer plan to tweak the fee structure to allow it to be customized to a customer’s goals. Future iterations may include a combination of discounted gym memberships and smaller penalties that apply daily rather than weekly.” (HT: Marginal Revolution)
I’m including this article today because I think it speaks volumes of the hard costs of being overweight for women. Some of it has to do with women earning more in general and includes a look at direct and indirect costs. I also think that crap food is cheaper – relating back to economic status – you don’t have a lot of money, you buy cheap food, which is crap food, which then leads to being overweight.
Disparities: Obesity Costs Women More, Study Finds
While a man racks up $2,646 annually in extra expenses if he is obese, a woman’s obesity costs her $4,879, almost twice as much.
The report is one of the first to calculate the economic toll of obesity on the individual, including both direct costs, like medical expenses, and indirect expenses, like lost wages and reduced work productivity. (The study did not account for many other personal consumer costs, like clothing, because data are not available.)