Posts tagged reebok

Reebok: OchoCinco vs. Annie ZigActivate


As CrossFit Explodes on the Scene, I wonder…


I clipped my ankle this AM while doing my workout — and it stunned me but I shook it off and continued on with the workout so it should be interesting to see if the reason I am not feeling pain is from the adrenaline or because it was minor. I am hoping the latter of course. I am trying a new approach during my workouts — to remember that I am not competing against anyone and the goal for me is progress. I am not in the running for the CrossFit Games and training is not my full time career. This is ME time and it’s time to exercise and and have fun with my friends. I have to check myself sometimes because I tend to forget this is for fun and not take it too seriously.

Today during our post workout stretching we made plans for getting my hair done with a friend this Saturday. Multi-tasking at its finest!

My posts recently have been about the marketing push for CrossFit. As someone who has been involved in some way with it for a while, it’s fascinating to me to see something go from small to explosion right before your eyes. I saw it happen with AOL when I started there in 1995 and the internet was just starting to hit the mainstream and I see it now with CrossFit. With their partnership with Reebok, it’s going to be a good business lesson watching this all play out. Did they make the right decisions, will it ‘sell out’ the passion of the sport,  how will the elite athletes fare, will it lose it’s community?  It’s a wait and see scenario.

It’s fun to have this perspective — but as I share this info, I want to make sure that anyone that reads my blog knows it’s not the only way. I love CrossFit and how it has helped me with all aspects of my life. But I also realize it’s not right for everyone. My only hope as I share this info is that you will find something that you are as passionate about in your life whether it be fitness or life related. As for fitness, I believe everyone needs to find their own thing — and you have to figure out what you like and don’t like about your fitness routine and start there. Maybe you like to run for hours on end — then a complete CrossFit program definitely is not for you, but you can add some strength training into your routine at your local gym. I just want to expose everyone to a complete training program as opposed to training for just one sport or hobby –it definitely will enhance your specialized interest. Trust me – I have seen it with my own eyes! Be open to new approaches –that’s the key take away!




25 Double Unders
25ft bear crawl
25ft Walking Lunges


Ground to OH


bar facing burpees
ground to OH 65#/95#

time: 10:23

I know it’s excuses but man, I can not breathe during burpees and then to have to Power Clean/Push Press that weight up – I seriously began to feel nauseous and then throw in the clipped ankle. It was definitely tough. I guess that’s the reason that I was feeling like I have to remind myself it’s not about winning, it’s about progressing. I am thinking of taking a few days off in a row to see how my performance improves because i think my body is screaming at me to recover — it’s hard for me to tell whether it’s just normal wear and tear or something deeper. I am also probably somewhat hormonal at the moment so that could be it too. Ramble, ramble, ramble…


CrossFit: Feel Awesome!


Reebok’s Marketing Machine has begun…


Can you say big Marketing Push?

Reebok creates 50 mobile CrossFit gyms

CrossFit gyms (called “boxes” by those obsessed with the killer, cult-favorite workout) are a fitness fixture in most major U.S. cities. But that’s not stopping Reebok from getting in on the game. (Check out the movie-trailer-style commercial here.)

According to Ad Age Magazine, the company plans to trick out shipping containers as mobile CrossFit gyms—they’re typically super rustic, garage-y warehouse locations anyway—and “deliver them to 50 locations around the world, as a means of encouraging people to try CrossFit.”

CrossFit: ESPN & Reebok are riding the wave…


Lots of CrossFit Stuff in the news — they are gearing up for the start of the road to the CrossFit Games:

Bringing CrossFit to ESPN

CrossFit has arrived at ESPN.

The CrossFit movement, which first gained popularity as a workout regimen for military serving overseas, quickly has grown to become one of the most popular fitness methods – and philosophies – for health-conscious people across the globe.

The high-intensity workouts include constant movement — real life movement — beyond your typical dumbbell curls. A CrossFit workout might include sprints, swimming, gymnastics, powerlifting and other endurance exercises all rolled in one.

As the demand for CrossFit grows, ESPN is embracing the phenomenon.

Reebok Makes Huge Push Into CrossFit

The next step for Reebok is clearly aligning its brand with groundbreaking workout programs. In 2009, the brand launched a workout program called JUKARI with Cirque du Soleil. It failed to garner mass following. For a second attempt, Reebok has aligned itself with an already established workout brand, CrossFit, and hopes to ride the tremendous momentum of the strength and conditioning workout.

Reebok and CrossFit – Annie Thorisdottir and Rich Froning Visit Reebok


Reebok & CrossFit


CrossFit’s Relationship with Reebok Enhances Its Financial and Commercial Credibility

And Reebok has gone so far as to embrace and incorporate the CrossFit training regime into their corporate philosophy as well as their day-to-day operations.  ”Reebok is really going full-bore, having opened up a CrossFit gym at Reebok HQ and hiring two elite CrossFit athletes as coaches for their staff”, according to Kareem Mayan.  Mr. Mayan is the co-founder of, a “WOD” tracking site for CrossFit affiliates.  WOD stands for ‘Workout of the Day’, and it’s these daily workouts that craft and sculpt some of the fittest athletes in the world.

Reebok has obviously bought in without muscling in.  The feedback I’ve received from several CrossFit athletes is that Reebok has embraced their feedback on product design, which strategically will only build a stronger brand with the CrossFit demographic going forward and ultimately help the company produce the best-quality possible in both footwear and athletic wear for the elite athlete.

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