Posts tagged social media

Live Webcast: Drive Customer Retention with Social Marketing

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This is great exposure for me and the company I work for – K12, Inc and the out of the box thinking we did to create a successful community for our online school families using their software. Register and Attend if you can – Thursday, December 9, 2010!

Drive Customer Retention with Social Marketing.

Learn real-life online community strategies for proactively engaging customers, to boost satisfaction and loyalty.

Increase customer retention with social business:

The choice between business as usual, and social business, was clear for K12 Inc. K12, a leading online curriculum provider with thousands of teachers and tens of thousands of students, chose social business to proactively engage with customers to resolve issues, increase satisfaction, and drive loyalty through a connected, educated community. Rather than trying to rely solely on consumer social tools like Facebook, the company built a community to foster an engaged, loyal customer base and drive sustainable competitive advantage.

When you attend, you’ll hear the insights and best practices that K12 learned when implementing their social business strategy, such as:

  • Leveraging social marketing tools to drive customer retention
  • Engaging proactively with customers to boost satisfaction and gather feedback
  • Driving viral adoption, not just among students, but also a less socially-savvy demographic — their parents
  • Thursday, December 9, 2010
  • 10:00 AM Pacific / 1:00 PM Eastern

Teens Experiencing Facebook Fatigue

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Teens Experiencing Facebook Fatigue [STUDY].

Online gaming site Roiworld surveyed 600 teens ages 13 to 17 in late April and found that teens spend two hours per day online on average, 80% of which is spent using a social network. These same teens are, however, showing signs of “Facebook Fatigue.” Nearly one in five (19%) who have an account no longer visit Facebook or are using it less.

Of the group that are saying goodbye to Facebook (Facebook), 45% have lost interest, 16% are leaving because their parents are there, 14% say there are “too many adults/older people” and 13% are concerned about the privacy of their personal information.

While interest in Facebook may be waning, it’s still the most popular social network among teens — 78% have created a profile and 69% still use it. YouTube (YouTube) ranks second; 64% of teens claim to have a YouTube profile and continue to use the site. MySpace (MySpace) comes in a distant third (41%) and Twitter (Twitter) takes the fourth spot (20%).

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