I received an REI catalog in the mail this week. I am not really an adventure sports enthusiast as you can tell by the type of workouts I do, but that is not to say that I haven’t recently been  interested in looking at different types of athletic endeavors to consider. Some of them may need specific gear. You never know! Anyways, while looking through the catalog I saw that they REI is launching a special Family Adventure program starting June 1st. Now why they would put that info in their catalog now and not have the URL at the very least WORKING is beyond me. Seems like very poor execution of the plan but that’s not the point of me sharing the information here…

How cool that they are targeting Family Adventures and giving tips on ways to incorporate fitness and healthy living into activities that are family based. I love it! And wanted to share it with you. Remember it’s not available online until June 1.

Make this summer different. Healthier. More Fun. More Educational. Starting June 1, our Family Adventure Program sets you up for excellent outdoor adventures: where to go, what to do, and how to do it well enough to impress your kids. Visit your local REI or REI.com/family-adventure (WHICH DOESNT WORK YET) to start your family’s best summer yet.

At local REI stores and at REI.com/family-adventure – you will be able to :

• get a FREE REI Kid’s Adventure Journal where kids can log adventures and play games.
• Find a list of family friendly hiking and biking trails in your area!
• Share your adventures by posting pictures and tips
• And of course GEAR UP at REI.