Harnessing the Power of the Mom Blogger

Yeah, I know.

THE latest advice on child-rearing, baby products and prenatal yoga stretches is not being found in conversations over the picket fence but rather in Twitter messages, blog rolls and on Facebook walls. To that end, marketers have been increasingly harnessing the power of mothers online to reach their intended audiences for products.

Whether it’s building brand awareness or promoting television shows, advertising industry experts say that they are finding that the mother blogger niche is active, loyal and deeply involved with spreading its messages. And, the wealth of demographic information available about online users allows for better directed campaigns, marketers say.