I love to shop. That is obvious, but I love when companies let you shop while giving back. It’s the least they can do, right?

This Friday: Gap Stores are holding a promotion: bring in a pair of jeans – any jeans you don’t wear, use, need – and it can be denim in general too – skirts, jackets, shirts and GAP will give you 30% off (35% off using a Gap card) any new pair of jeans from their store.

All of the jeans they collect will be recycled and used to make insulation for new homes.

Pretty great right?