The ads are filled with testimonials about amounts of weight that are just physiologically impossible for a person to lose. You just don’t lose 30 pounds in 30 days.” In fact, the standard disclaimer “results not typical” is one of the few claims that are actually true. “[Weight-loss marketers] highlight the real ‘success’ stories of those that are atypical, highly motivated, and doing more than what they say they are doing,” says a spokesperson for the American Dietetic Association. “Mostly, [the programs] just don’t work.”
via 10 Things the Weight-Loss Industry Won’t Say at SmartMoney.com.
2 responses to “10 Things the Weight-Loss Industry Won’t Say”
30 pounds in 30 days is too quick. 1 to 2 lbs. a week max. for lasting weight loss.
I lost 30 pounds all fat, doing this routine. As far as exercise I did 3 mornings of cardio for about 45 mins. alternating with 90 mins. of light weight lifting the other 3 days. Sunday off.
In order to lose weight I ate 5 to 6 small meals (300 to 500 calories each) and did juicing for 2 of those. I never eat the same caloric content for each day. I think calorie shifting fools your body into thinking its not on a diet. Start your first meal at 7am and the last one at 5pm. Only drink water after 5pm. Throw in a little morning aerobics to rev up the metabolism for the rest of the day. Don’t forget to clean your pipes before starting a weight loss program – more info here: http://www.thefinalpound.com
One more thing, for motivation I took very revealing photos of myself in my underwear and posted these on the fridge, mirrors, car dash, etc. I also wrote my body fat measurement on these pictures. Take pictures once each month to see your progress, This works!! Also, journal your progress and adjust exercise and diet as necessary.
The old saying “if it sounds too good to be true it probably is” fits here.
One of the “tricks” those diet ads use for before/after pics is they take someone who is already fit and living a lifestyle that supports being fit – and fatten them up…. shoot the “before pics” then let the person return to the lifestyle they had been living all along (plus take their pill or use their gadget or whatever). And MAGIC – the weight comes off. (ugh)
The most bothersome part of it all is that the advertising works because people are STILL looking for a quick, easy fix to a problem they’ve been toting around for years if not decades.
Check out “The Big Secret” for some down-to-earth honesty about weight loss: http://azphysix.com/physixcentral/136-thebigsecret
And “Beyond the Big Secret” for a little more on the challenges: http://azphysix.com/physixcentral/137-beyondthebigsecret